Pure Financial Advisors offers fee only financial plans, investment advice and other financial services.

Your Pure Financial Advisors Team

Joe Anderson, CFP®, AIF®, Executive Vice President

Since 1998, Joe has served individual investors, business owners, corporations and nonprofit organizations. Joe is the Executive Vice President at Pure Financial Advisors. Prior to joining Pure, Joe worked for several years with one of the nation's largest financial planning firms, where he was a financial advisor before becoming a district manager and then a Vice President. He then accepted a position with a local San Diego firm that specializes in comprehensive planning for high net worth clients. Joe has extensive experience in estate planning, advanced tax planning, portfolio analysis and investment management.

In addition to acting as the firm's Executive Vice President, Joe is also the firms advanced planner, and hosts the Pure radio show on KFMB talk radio. Joe is also responsible for representing Pure to the public as well as professional affiliations.

Joe received a Bachelors of Science degree in Finance from the University of Florida. He is a frequent speaker for a wide range of professional groups in San Diego County and a volunteer with Meals on Wheels where he delivers meals to those in need. Joe enjoys golf, playing basketball and cheering the Florida Gators.

Joe's professional designations include:
Certified Financial Planner™ Professional
Accredited Investment Fiduciary
Investment Advisor Representative

Joe is also on the board of The Society of Financial Service Professionals and a member of the Financial Planning Association.