Pure Financial Advisors offers fee only financial plans, fee based advisors, San Diego and Southern California locations.
Pure Financial Advisors
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Your Financial Team - Board Certified CFP's
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Pure Financial Advisors offers fee only financial plans, investment advice and other financial services.

Your Pure Financial Advisors Team

John Assaraf

John Assaraf is a member of the Advisory Board for Pure Financial Advisors.

Assaraf is an international best-selling author, speaker and consummate entrepreneur. In the last 20 years, he has built four multimillion-dollar companies, including growing RE/MAX of Indiana to more than 1,500 sales associates, who collectively generate over $5 billion a year in sales.

With Bamboo, a recent start-up that raised $25 million in financing, Assaraf developed the marketing strategy and sales team that generated more than $30 million in revenues within 12 months. Bamboo then merged with Ipix and went on to become the world’s leading provider of imaging infrastructure for the Internet, including managing the scaled imaging infrastructure for companies such as eBay.

He is now putting his experience and knowledge to use as the founder of San Diego-based OneCoach, a company committed to helping entrepreneurs and professionals grow their small business revenues so they can achieve financial freedom and live extraordinary lives.

As a teenager plagued by low self-esteem, Assaraf risked the potentially fatal consequences of a turbulent lifestyle—a lifestyle which could have easily led either to jail or to the morgue. In his quest to overcome his challenges and fulfill his desire to live a purposeful and meaningful life, he discovered a unique passion for brain research and quantum physics as it related to achieving success in business and in life. His expertise in helping organizations and individuals achieve success has landed him on Larry King Live, The Ellen DeGeneres Show, ABC, CBS and NBC television worldwide. In addition, John recently made a cameo appearance in the new hit movie, The Secret.

His personal passions are his family, spirituality, exercise, cooking, travel and helping entrepreneurs understand how to incorporate the psychological and strategic sides of building a successful business and life.


  Staff Bios  
Michael Fenison
Michael Fenison, CFP®, RFC, AIF®
Founder and CEO
Joe Anderson
Joe Anderson, CFP®, AIF®
Executive Vice President
Alan Clopine
Alan Clopine, CPA
Director of Tax Planning
Dan Lippold
Dan Lippold, CFP®
Vice President Business Development
Mike Pash
Mike Pash, CFP®, MBA
Investment Advisor Representative
Matt Balderston
Matt Balderston, CFP®, AIF®
Investment Advisor Representative
Mathhew Horsley
Mathhew Horsley, CFP®, CLU®, AIF®
Investment Advisor Representative
Karen Baszak
Karen Baszak, CFP®, CLU®, AIF®
Investment Advisor Representative
Jack Dugan
Jack Dugan, MSBA, CFP®, AIF®
Senior Investment Advisor Representative
Mike Bernier
Mike Bernier, CFP®
Investment Advisor Representative
Melanie Krall
Melanie Krall
Account Services Manager
Danielle Martin
Danielle Martin
Compliance Specialist
Benjamin S. Littman
Benjamin S. Littman, CFP®, MBA
Director of Trading
Brian K. Sauter
Brian K. Sauter
Plan Support Specialist
Paul M. Miller
Paul M. Miller
Vice President, Operations
Scott H. Smith
Scott H. Smith, Ph.D.
Data Applications
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